VERIZON

Digital. Social. Mobile. Video. 
I led several cross-functional teams responsible for everything from pitching projects to concepting and designing new creative for Verizon's latest (and greatest) rebranding effort. 

Switcher's Remorse Campaign:
Designed to highlight the pain points experienced by Verizon customers who switched to Sprint or T-Mobile, this largely social undertaking featured Facebook ads, YouTube pre-roll videos, an Instagram meme generator, and specially branded Tweets written to help "spur the conversation."

Facebook Ads:

YouTube Pre-Roll Video:
This script took a light-hearted, humorous approach to detail the "horrors" of switching to another network.

Instagram Meme Generator: 
Using the "T-Mobile had me like..." template, users can create, upload and share custom memes displaying their frustration with their new carrier.

Branded Tweets:
What's worse than first world problems? You guessed it: #TMoProblems.

Verizon Rebrand:
My team was also responsible for ushering in the new voice and tone of Verizon's rebranded communications, reflected in the CRM emails on the right.

MOXIE AOR PITCH VIDEO:
Verizon was going from 33 agencies down to four. I oversaw the copy for this video designed to showcase Moxie's strengths and our value to the Verizon corporation, and it totally worked! Moxie's still a Verizon AOR. 

Moxie, Millennials, Verizon and Coke:
Since Moxie has two of the biggest clients on the planet under one roof, we decided to pitch them idea of working together to capture more of the millennial market, and my team was responsible for the pitch video.