UPS

Social. Video.

I worked with the account team to help define the social strategy, and I
also led the creative team responsible for creating content for social channels.

B-to-B Banner Ads:
Created to drive traffic to a UPS microsite, each of the three ads (only one is shown below) described a common shipping problem for the industry — and explained how UPS’ healthcare supply chain is the solution (i.e. ensuring the safe arrival of vital medications to global destinations quickly and efficiently). 

“How-To” Videos for Facebook and Twitter:
Apparently, UPS often receives requests for packing instructions — sometimes for odd items. As such, our team was charged with creating a number of short “how-to” videos, and we did them all in house.
(Each post is followed by the actual video.)

How to Pack Ornaments (Video)

How to Pack a Hockey Stick Facebook Post:

How to Pack a Hockey Stick (Video):

Holidays, Appreciation and Fun:
UPS definitely has a sense of fun and makes sure that almost no holiday or day of recognition (whatever it may be), goes by without a big, brown and gold shout-out.

National Bubblewrap Appreciation Day Facebook Post

National Bubblewrap Appreciation Day Twitter Post

Sustainability:
For a company that deals in tons of disposable bubble wrap and brown boxes, sustainability or "susty" as it’s known in-house, is very important to them and is covered frequently on their social channels.

"Susty" Facebook Post

“Susty” Vine Viideo