TOTO

Digital. Social. Video. Print. 

As the sole in-house writer, I named plumbing products, wrote video scripts and brochures and traveled to multiple cities to film content for educational, training and consumer showroom videos.

I got to see Jane Fonda's bedroom (there's a story), and I have a $1,800 bidet seat that everyone laughs at...until they use it. 

TOTOUSA.COM:
I was charged with creating content and maintaining TOTO USA’s primary website, as well as any additional microsites necessary for new product launches.

KBIS INDUSTRY SHOW NEOREST BOOTH:
I was responsible for the concept and copy of the Neorest video designed to play in the circular screens in the Neorest booth.

NEORESVIDEO:
The purpose of the following video was to make it very clear the no one extends luxury into the bath space quite like TOTO with offerings like a $6,000 toilet and a $20,000 tub. Why? Because, even rich people poo and bathe, right?

CLEAN IS HAPPY AND WASHLET:
After debuting the wildly successful "TOTO bottoms," on the cleanishappy.com microsite, there still seemed to be some confusion about Washlets. So, I wrote a script and helped produce an interactive learning module to explain the benefits in more conversational terms. It worked.

WASHLET INTERACTIVE MODULE SCREENSHOTS:

THE DECISION MAKER ECO MANOR VIDEO:
TOTO USA was looking for a way to increase the number of wholesalers, distributors, and showrooms that carried their products.
So, I wrote the script for and crafted the interview questions for this leave-behind DVD. Shot on two coasts over seven days, in four cities, with a three-man crew, this video convinced five new distributors to carry TOTO products.
And there's a funny story about why the video just goes black at the end.