GENERAL MOTORS

Digital. Mobile. Social. Print. 

As the lead writer, I spearheaded the "We Are the Driving Force" campaign, developing both the core concept and all related copy. The goal was to inspire both seasoned employees and millennials to forge their own successful careers within General Motors. Beyond the campaign, I collaborated with my art director partner to overhaul GM's website and Facebook presence. To ensure brand consistency, we also delivered a comprehensive brand book and style guide for use by their internal marketing team.

“We Are the Driving Force” Campaign:
We created a series of posters used IRL and on GM’s social platforms designed to engage millennials and entice them to work at GM.