THE HOME DEPOT

Digital. Gamification.

As creative lead for employer branded communications, I was responsible for concepting the "Unleash Your Inner Orange" campaign and writing the manifesto. I also crafted the copy for the launch of the Facebook careers page which included the "Search, Learn and Earn" scavenger hunt and trivia game. And, our team also helped to concept several gaming experiences designed to increase traffic to ATS site via their Facebook careers page.

“UNLEASH YOUR INNER ORANGE” MANIFESTO AND PRINT ADS:

SCREENSHOTS FROM THE FACEBOOK CAREERS PAGE:

FACEBOOK GAMIFICATION:
We worked with a vendor to customize an off-the-shelf gaming solution to drive visitors to Facebook Career Page to the ATS for employment opportunities.

MY FIRST BANNER. EVER.
When my father saw this, he beamed with pride, "my baby writes for the Internet!" True story.