GENERAL MOTORS

Digital. Mobile. Social. Print. 

As creative lead, I responsible for the concept and copy for the "We Are the Driving Force" campaign, designed to empower current GM employees and encourage millennials to discover their own paths at General Motors. Our team also revamped GM's Facebook page and created a staggering amount of e-cards from GM's stock video library.

“WE ARE THE DRIVING FORCE” PRINT ADS:
In an effort to entice millennials to work at GM, we created a series of posters for campus fairs.